★How to train your ‘Dragon’★

Do you know ‘How to train your dragon’?

            DreamWorks Animation, which has delivered the ‘Shrek’ trilogy, the ‘Madagascar’ adventures and ‘Kung Fu Panda’, now releases ‘How to train your Dragon’, the newest 3D computer-animated adventure comedy directed by Dean DeBlois and Chris Sander. The film is based on the popular children’s book series by Cressida Cowell.

            The story centers around a Viking chief named ‘Hiccup’ (voiced by Jay Baruchel) who lives in the Viking town of Berk, where fighting dragons is the way of life. Hiccup is a misfit adolescent and the laughingstock of the town. However, he is still included in Dragon training with the others. So upon entering Dragon training, he has the chance to prove himself and make his father proud. But when he encounters and ultimately befriends an injured dragon, his world is turned upside down.

 

 Even though it is not as popular as ‘Madagascar’, ‘Kung Fu Panda’ or some other movies, ‘How to train your dragon’ reached the top spot with $43 million in ticket sales on March 28th 2010 according to the news. It displaced ‘Alice in Wonderland’, which dropped to second after three straight weekends at the top of the Box Offeice.

            Furthermore, according to Box Office Mojo, nine of the first 13 American box office weekends have been topped and replaced by 3D films. ‘How to train your Dragon’ played in 3D at more than half of its 4,050 theaters earning a sizzling $10,678 on average per location and in 185 Imax venues. It is now competing for 3D screen- audience attention with Alice in Wonderland, News Corp’s, Hot Tub Time Machine and Avatar.

           In commenting on 3D movies, Gitesh Pandya editor of New York-based Box Office Guru LLC said, “We have never seen the formal take off like this before …It gives people an experience that they can’t get at home. It’s not just a fad. It’s here to stay.”

Reference:http://www.businessweek.com/news/2010-03-28/-how-to-train-your-dragon-top-weekend-film-with-43-3-million.html

 

 

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~ by mgvodkas on April 8, 2010.

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